Maybelline

Lifter Gel

Launch

A sensorial, product-focused content campaign created for the launch of Lifter Gel, leveraging elevated product photography and social video to showcase the product's high-shine, glassy finish and craveable, fruit-inspired shades.

Services Provided

Brand Production
Vendor Management
Product Photography Art Direction
Asset Management
Content & Production Strategy

CREDITS

Stills Photography: Nick Paton
Stills Prop Styling: Wendy Schelah
Product Video Content: Cine Escalona
Model Video Production: Industrial Color
Model Video DP: Max Lipka
Makeup Artist: Ashleigh Cucci and Christian Briceno
Wardrobe Stylist: Lotte Aguilo Collins
Hair Stylist: Charles McClure